Facebook remains a successful platform for content creators and businesses looking to monetize their presence. Knowing the eligibility requirements and how to use each of the many monetization options available will help you maximize your profits.
With over 2.8 billion monthly active users, Facebook is an ideal platform for making money. This post will walk you through Facebook’s monetization options and how to use them effectively.
How Can You Make Money on Facebook?
Yes, you can make money on Facebook. Whether you create original posts, share engaging videos, or build a strong community, there are plenty of ways to turn your page into a source of income.
However, you must follow Facebook’s Partner Monetization Policies to start earning. This includes continuously posting unique material, remaining active on the platform, and adhering to Facebook’s monetization guidelines. Most importantly, you must be in a country where Facebook allows monetization.
What Are Facebook’s Monetization Requirements?
To make money on Facebook, you must meet specific requirements and follow the platform’s guidelines. Facebook rewards creators who regularly share engaging, high-quality, and original content. Here’s what you need to qualify:
Follow Facebook’s Monetization Rules:
To start earning, you must stick to Facebook’s guidelines:
- Your page must represent a real person, business, or brand—no fake or misleading pages.
- Post only original content that you created or have permission to use.
- Avoid sharing content with violence, hate speech, or illegal activities—such pages won’t be monetized.
- Be honest and transparent—no false advertising or misleading claims.
- Do not buy likes, views, or followers—Facebook only supports real engagement.
Meet Facebook’s Eligibility Requirements
Some monetization tools have additional conditions:
- You need at least 10,000 followers or 600,000 watch minutes for specific features in the last 60 days.
- Keep posting engaging and high-quality content to stay eligible.
Age Must Be 18 or Older
Facebook requires you to be at least 18 years old to access monetization tools. They verify your age through your profile, so make sure your birthdate is correct to avoid any issues.
Facebook Account Must Be Linked to Your Page
You need a valid Facebook account connected to the page you want to monetize. This helps Facebook confirm your identity, ensure security, and allow payments.
Follow Facebook’s Page Contact Terms
Your page must also comply with Facebook’s contact policies:
- Add valid contact information so Facebook and your audience can reach you.
- Respect users’ privacy—do not send messages or promotions without consent.
- Ensure your page follows the laws of your country—any illegal activity can lead to removal.
- If you use Facebook’s logo or branding, follow proper guidelines without misrepresentation.
Update on 2025
Features like Ads on Reels and subscription groups offer new revenue opportunities in 2025. The platform has also enhanced video tools, community-building features, and e-commerce integrations, making it easier to grow your audience and maximize earnings.
Facebook Monetization Tools
1. In-Stream Ads
In-stream ads allow creators to earn revenue by placing short ads within their videos. These ads appear before, during, or after video content, providing a passive income stream. To benefit from this, you must create engaging content that keeps viewers watching for longer.
Eligibility:
- A Facebook Page with at least 10,000 followers
- 600,000 total minutes watched in the last 60 days (including on-demand, live, and replayed live videos)
- At least five active videos were published
- Must comply with Facebook’s Partner Monetization Policies
How to Use:
- Enable In-Stream Ads from Creator Studio’s Monetization section.
- Create engaging video content that retains viewers for at least 1 minute to maximize ad revenue.
- Try several ad locations (pre-, mid-, or post-roll) to determine which performs best.
- Ensure your content aligns with advertiser-friendly guidelines to maintain eligibility.
2. Ads on Reels
Short videos are trending, and Facebook’s Ads on Reels program lets creators earn money.
Eligibility:
- Must meet Facebook’s Partner Monetization Policies
- Consistently post engaging reel content
How to Use:
- Enable Reel Ads in Creator Studio.
- Create short-form, high-quality videos optimized for engagement.
- Experiment with viral trends and music to increase visibility.
- Use relevant hashtags and engaging captions to boost reach.
3. Performance Bonus Program
Facebook’s Performance Bonus Program rewards creators based on engagement metrics like views, shares, and interactions. You may be invited to join and earn additional revenue if your content is highly engaging.
Eligibility:
- Available by invitation only, based on engagement metrics like views, shares, and interactions.
How to Use:
- Facebook automatically invites eligible creators to join.
- Earn bonuses based on engagement and content performance.
- Focus on creating shareable, engaging content that encourages user interaction.
4. Fan Subscriptions
Fan Subscriptions allow loyal followers to support creators financially in exchange for exclusive content, badges, and special interactions.
Eligibility:
- 10,000+ followers OR 250+ return viewers
- 180,000 watch minutes or more than 50,000 post engagements during the past 60 days
- Comply with Facebook’s Subscription Terms
How to Use:
- Enable Fan Subscriptions in Creator Studio.
- Offer exclusive content, badges, or personalized interactions to paying subscribers.
- Use tiered pricing strategies to encourage more users to subscribe.
5. Stars
Facebook Stars allow creators to earn money directly from fans during live streams. Viewers can purchase Stars and send them as a form of appreciation.
Eligibility:
- You must be part of Facebook’s Level Up program or be an eligible content creator.
How to Use:
- Activate Stars in Creator Studio.
- Engage with your audience through live streams, encouraging them to send Stars.
- Create interactive and engaging live sessions to maximize Star donations.
6. Paid Online Events
Hosting online events is another way to monetize your Facebook presence. You can charge attendees for access to exclusive webinars, workshops, or entertainment events.
Eligibility:
- Must comply with Facebook’s Partner Monetization Policies
- Content must provide value to attendees
How to Use:
- Set up paid online events on your Facebook page.
- Charge an entry fee for webinars, Q&A sessions, or exclusive content.
- Promote events through Facebook ads and organic marketing.
7. Branded Content
Branded content partnerships help creators work with companies and get paid to promote their products or services. In this type of partnership, creators can share products in their posts, feature them in videos, or create special ads for brands. This is a great way for content creators to earn money while helping businesses reach more people.
Eligibility:
- Must use Facebook’s Branded Content Tool
- Must comply with Branded Content Policies
How to Use:
- Partner with brands for sponsored content.
- Use the Branded Content Tool to disclose partnerships transparently.
- Negotiate pricing based on audience reach and engagement.
8. Affiliate Marketing Integration
Affiliate marketing enables creators to earn commissions by promoting third-party products through unique links.
Eligibility:
- There is no strict follower count requirement
- Must follow Facebook’s Commerce Policies
How to Use:
- Share affiliate links in posts, videos, and stories.
- Receive commissions for each sale that is made using your link.
- Use compelling storytelling to drive conversions.
9. Facebook Shops
Facebook Shops allows businesses and entrepreneurs to sell products directly through the platform, creating a seamless shopping experience.
Eligibility:
- Must have a business page
- Must comply with Facebook’s Commerce Policies
How to Use:
- Set up an online shop directly on Facebook.
- List products, manage orders, and process payments seamlessly.
- Utilize Facebook and Instagram ads to drive traffic.
10. Subscription Groups
Subscription groups provide an exclusive space where members can access premium content in exchange for a monthly fee.
Eligibility:
- Must have an active Facebook Group with engaged members
- Must comply with Facebook’s Group Monetization Guidelines
How to Use:
- Engage members with interactive posts, polls, and live Q&A sessions.
- Create a Subscription Group and set a monthly fee.
- Provide premium content, insider tips, and exclusive discussions.
Bottom Line
Facebook offers different ways for creators and businesses to make money. Using these tools wisely and sharing engaging content can turn your Facebook page into a great source of income. Whether through ads, subscriptions, or selling products, there are many ways to make money on Facebook.
