People Also Search For: An Effective Strategy to Increase Your Blog Traffic

We’ve all had times when we searched on Google but couldn’t find the correct answer, no matter how many links we clicked. Then, under the “People Also Search For” section, we see a helpful suggestion that quickly leads us to the correct information. This feature helps us find what we need and shows related topics we might like.

This feature is a key factor in increasing website traffic, as it helps identify and target relevant keywords that can improve search visibility.

This blog will explore how PASF works, why it matters for SEO, and how to use it to attract more visitors. It also discusses how PASF can be helpful for keyword research, content creation, and improving search rankings.

What is “People Also Search For”?

“People Also Search For” is a feature that suggests related search queries based on user behavior. When someone clicks on a search result but doesn’t find the necessary information, they return to Google. That’s when PASF appears, offering alternative keywords that might be more relevant.

Google added the “People Also Search For” feature in 2018 to help people find better results if their search didn’t give the right answer. It also helps discover related keywords. To see these suggestions, simply search on Google, click a result, and if you return to the search page, the “People Also Search For” section will appear below the link you clicked.

For example, if you search for “best SEO tools” and click on a result, you might see PASF suggestions like:

• Best free SEO tools
• Best SEO tools for beginners
• SEO tools for freelancers
• SEO tools for YouTube

Why is People Also Search For (PASF) Important for Blog Traffic?

Using PASF in your content strategy can help increase your blog traffic in several ways:

Discovering New Keywords

PASF gives you keyword suggestions that real users are searching for. This means you can create content that directly answers their queries, making your blog more relevant and valuable.

Improving SEO Rankings

When you naturally include PASF keywords in your blog, Google recognizes your content is relevant to multiple related searches. This can improve your ranking for different search terms, increasing visibility.

Matching User Intent

Understanding what users want helps you write content that meets their needs. When your blog provides the correct answers, visitors are more likely to stay longer, reducing bounce rates and improving engagement.

Stay Ahead of the Competition

Many bloggers and website owners focus only on high-volume keywords, ignoring PASF terms. By targeting these suggested queries, you can rank higher for less competitive searches and attract more visitors.

How to Use People Also Search For (PASF) to Increase Blog Traffic

1. Find People Also Search For (PASF) Keywords

To find PASF keywords, follow these steps:

• Search for a topic related to your blog on Google.
• Look at the PASF suggestions that appear below the clicked link.
• Note down the relevant keywords.

You can also use SEO tools like Ahrefs, SEMrush, or Ubersuggest to find PASF keywords quickly.

2. Include People Also Search For (PASF) Keywords in Your Blog

Once you have found PASF keywords, use them naturally in your blog.

• Title & Headings: Add PASF keywords to your blog title and subheadings to make your content more relevant.
• Content: Write in-depth answers for PASF queries so that readers find what they need.
• Meta Description: Use PASF keywords in your meta descriptions to improve click-through rates.
• FAQs Section: Add a section at the end of your blog answering common PASF queries.

3. Create Separate Blogs for People Also Search For (PASF) Keywords

Consider writing a separate blog post if a PASF keyword is broad enough. For example, if you have a blog on “Digital Marketing Trends,” and PASF suggests “Latest Social Media Marketing Trends,” you can write a separate blog post on social media trends and link it to your main blog.

4. Use PASF in Internal Linking

Internal linking is essential for SEO. If you write multiple blogs covering different PASF keywords, link them to each other. This helps search engines understand the connection between your content and keeps visitors on your site longer.

5. Monitor Performance & Update Content

SEO is an ongoing process. Use Google Search Console and analytics tools to track which PASF keywords bring traffic to your blog. Update your content regularly to include new PASF suggestions and stay relevant.

Example: How People Also Search For (PASF) Can Strengthen Your Content Strategy

Consider you’ve written a blog titled “How to Create a Successful Online Store.” After checking PASF, you will find these related searches:

• Best platforms to build an online store
• How to drive traffic to an online store
• Online store marketing strategies

Expand your existing blog by briefly addressing these topics, writing separate, in-depth posts for each PASF query, and interlinking them. Optimize your content and metadata with these keywords to boost search rankings.

How to Get Your Content in People Also Search For (PASF) Recommendations

You need a smart strategy if you want your content to appear in Google’s “People Also Search For” (PASF) suggestions. By understanding what your audience is searching for and creating content that answers their questions, you can increase visibility and attract more visitors.

Understand what your readers need:

Think about why someone is searching for a topic. Are they looking for simple tips, step-by-step guides, or expert advice? Make sure your content matches their needs so they find it helpful.

Write clear and detailed content:

Create well-structured blogs that naturally include PASF-related keywords. For example, if you have an e-commerce website, a post on “how to boost online sales” could consist of PASF-driven sections like “best social media platforms for online stores” or “SEO tips for e-commerce.”

Add schema markup to help Google understand your content:

Structured data (schema markup) helps Google recognize essential details in its content. If you’re working on a website for an IVF clinic, adding schema markup can highlight FAQs, reviews, and expert answers, making it easier to show up in People Also Search For (PASF).

Keep your content fresh and reliable:

Google prefers content from trustworthy sources. If you run a marketing agency, healthcare practice, or online store, regularly update your content with new insights and trends to build trust and authority.

Check competitors and find what’s missing:

Look at who is ranking in PASF for your keywords. What topics do they cover? If they leave out essential details, fill those gaps with better, more detailed, and helpful content.

Importance of People Also Ask For (PASF) in SEO

• PASF suggests related search queries, helping you discover keywords that improve content relevance and rankings.
  
• Use PASF insights to expand existing content or create new blogs based on trending topics.
  
• PASF reveals whether users are seeking information, purchasing, or looking for specific websites, allowing you to tailor content accordingly.
  
• Regularly checking PASF ensures your content stays relevant as search trends evolve.
  
• PASF often includes specific, low-competition keywords that attract steady traffic.
  
• Studying PASF queries helps you identify content gaps and create unique, high-value content.
  
• Optimizing content with PASF keywords increases the chances of appearing in multiple search queries, driving more traffic.

Final Thoughts

“People Also Search For” is more than just a Google feature—a hidden SEO jackpot. Using PASF keywords in your content can help discover new keyword opportunities, improve SEO rankings, match user intent, and stay ahead of the competition.