There are many reasons why you are not getting phone calls from Google ads, such as you’re targeting the wrong audience, your campaign isn’t set up well, your ads don’t have a clear call to action, and more.
Running a Google ad campaign presents one such challenge. Many people focus on getting clicks, but what matters for a business is building real, meaningful conversations.
Discover the challenges and solutions in getting calls from Google Ads Campaigns and how to optimize the ads to get more calls.
Why Calls from Google Ads is Important?
One of the main reasons phone calls are more important is that conversion rates from phone calls are typically higher than those from other forms of interaction.
When they phone your company, people are more likely to purchase or schedule a service because they are already interested.
Optimizing your Google Ads to concentrate on generating calls can help you establish a direct connection with potential customers and simplify the process of converting them into loyal customers.
Top 10 Reasons Your Google Ads Aren’t Generating Calls:
If your Google Ads campaign isn’t generating calls, it could be due to several factors affecting its performance. The following are the major challenges that impact the Google Ad campaign.
1. Targeting Issues
Challenge: The primary issue begins with targeting the audience. If your targeted audience is wrong, you will get few or no calls from your Google ad campaign.
Your chances of obtaining quality leads may be reduced if your targeting choices are wrong since your advertisements may be displayed to uninterested users.
Solution: Take a close look at your targeting elements. Ads should target the appropriate demographics, such as income, gender, age, location, and interests.
When these match your ideal clients, you’ll be more likely to contact the correct people, improving engagement and boosting conversions.
2. Low Ad Visibility
Challenge: One of the major challenges in getting phone calls is low ad visibility. This happens when your bids are too low or when your ad quality is poor. It restricts advertisements from appearing on the first page of search results.
It also makes it more difficult for your adverts to appear where potential customers are searching.
Solution: Start by increasing your ad bids. Focus on improving your ad quality by incorporating call-related keywords and strong Call-to-Action (CTA). Make sure that the way you advertise meets the demands of the people you are trying to reach.
Making these changes will make your ads more noticeable, which will help you attract more attention and raise the likelihood of receiving more calls or clicks.
3. Using Irrelevant Keywords:
Challenge: Using irrelevant keywords prevents your ads from reaching the targeted audience. Using the wrong keywords reduces the ad’s visibility and the number of conversions.
Irrelevant keywords display your advertisements to people who are not interested in your product or service.
Solution: You can fix this by using keyword research tools to find the right keywords with high search volume and less competition to reach more audiences.
Concentrate on long-tail keywords such as “emergency hospital near me” to increase calls or reservations. Since long-tail keywords capture a user’s precise intent, they tend to have a higher conversion rate.
Also, use negative keywords to prevent your advertising from appearing in irrelevant searches. This will allow you to focus your spending on users with a higher conversion rate.
4. Poor Ad Copy:
Challenge: Poor ad copy is advertising content that fails to capture attention or properly explain the value of your product or service.
One reason your Google Ads may not be performing well is poor ad copy. If the copy is unclear or unattractive, people may not call or click on your advertisement.
Ads that do not attract attention or clearly describe what you offer are easily ignored, which means you will not achieve the desired results.
Ads that don’t stand out or provide a clear advantage won’t attract attention, leading to lower click-through rates and fewer calls. Without a strong message, even well-targeted ads can go unnoticed.
Solution: To address this, make sure your advertisements are interesting and clear. Your Google Ad Copy should highlight the benefits that new customers might expect from your products and services.
Use simple vocabulary that highlights your service’s unique selling point. Include a strong call to action, such as “Book today!” or “Call us for a free consultation!”
Making it clear what people should do next will increase the possibility of getting more clicks and calls.
5. Weak Landing Pages:
Challenge: Poorly designed landing pages are one major reason for few or no leads from the ad campaign. An unoptimized landing page won’t push visitors to take action, like making an appointment or contacting your company.
If it’s difficult to use or doesn’t clearly explain what to do, users may leave without doing anything, costing you new customers.
Solution: To fix this issue, make your landing page clear and focused on encouraging visitors to take action. Make it simple for potential customers to join your call. Indicate that calling is your preferred mode of communication.
Make sure your phone number is visible throughout the ad. A simple and easy-to-use landing page directs visitors and raises the likelihood of them becoming customers.
6. Missing Call Extensions:
Challenge: Include a call extension in your Google ad copy that allows users to click a button in the ad to connect directly with your company. This is especially handy for mobile users who are constantly on the move and demand rapid, easy access to contact information.
People can find it difficult to contact you without a call extension in your advertisement.
Also, users might give up and move on because they’ll have to search for your phone number or visit your website to contact you.
Solution: Call extensions allow customers to call your company directly from your advertisement without visiting your website.
Including call extensions can boost your chances of receiving more phone calls and converting those leads into customers.
Also, if your company has a physical location, location call extensions can enable users to contact and visit your business while they are nearby.
7. Ad Scheduling:
Challenge: If your ads do not appear at the right hours, you may miss opportunities to engage with people who are ready to act.
For example, if your customers tend to look for your service in the evenings or on weekends, placing ads on weekdays may result in fewer calls or clicks.
Solution: This can be fixed by modifying your ad scheduling to display your adverts at the most likely times for your audience to be online.
To determine when users are most active, look at your collected past data. You may reach a larger audience and improve your chances of receiving calls or conversions by running advertisements during these busy periods.
8. No Conversion Tracking Setup:
Challenge: You may receive calls but won’t know which advertisements or keywords generate those calls if you’re not tracking them.
Without tracking, it’s impossible to determine what’s effective and what needs improvement, which could result in wasting money on ineffective advertisements.
Solution: To overcome this, set up call conversion tracking to know which ads are generating calls to address this.
This will enable you to enhance your campaigns by assisting you in determining which advertisements and keywords are most effective.
You can determine where to allocate your budget for greater results by monitoring calls.
9. Negative Keywords:
Challenge: Negative keywords help prevent your adverts from appearing to those who aren’t interested in what you’re offering.
However, using the wrong negative keywords can make it harder for you to attract new customers by stopping your ads from reaching even interested people.
For example,
If you add ‘cheap marketing services’ as a negative keyword, you might block people searching for ‘affordable marketing services.’
Solution: To address this issue, regularly review your negative keyword list and remove any unnecessary or too broad terms.
Ensure the keywords you remove don’t stop your ads from reaching the right people. Making these changes will ensure that your adverts appear for those who are most likely to be interested in your service.
10. Competition:
Challenge: Another big challenge is competition. Your ad may not get enough clicks and calls if your competitor’s advertisements have better placement, benefiting offers, or powerful messages.
Because of this, your advertisements may go unnoticed, resulting in fewer clicks and decreased interest from your potential customers looking for related services.
Solution: To fix this issue, start by observing what your competitor companies are doing with their advertisements. Examine their messaging, ad style, and offers.
Find what makes your ads unique and discover ways to make them more attractive to customers.
By providing something different or increasing the visibility of your ads, you can generate more attention and give customers a reason to choose your company over the competition.
Bottom Line:
You must have technical knowledge and strategic thinking to generate calls from Google Ads.
By thoroughly evaluating elements such as call monitoring, keyword targeting, ad performance, landing pages, ad copy, call extensions, conversion tracking, and your offer, you can easily spot problems and optimize your advertisements to drive more calls.
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