YouTube Shorts Ads or YouTube Video Ads: Which increases brand visibility?

Short videos are currently among the most watched internet video forms, thanks to the popularity of TikTok and Instagram reels. 

YouTube introduced YouTube shorts ads to allow advertisers to run short-form video ads exclusively. Does that mean the YouTube ad campaign is no longer in the frame? 

Unlike YouTube video ads, which have many different YouTube ad styles, such as bumper advertising and YouTube short commercials, YouTube short ads don’t come with an advantage like that. 

Let us review and compare both the pros and cons of YouTube shorts and YouTube video ads.

What are YouTube Shorts ads?

Video ads that play on Shorts in between videos are known as YouTube Shorts commercials. Videos that last no more than 60 seconds are called YouTube Shorts. 

Users believe that short-form videos are 2.5 times more interesting than long-form ones. Furthermore, when it comes to photos, live videos, GIFs, memes, and other types of content, two-thirds of people agree that short-form video content is the most engaging.

What are YouTube video ads?

YouTube advertising refers to placing advertisements on the website that serves videos, promoting specific videos, or using relevant search phrases in YouTube Search.  

Although it’s free to upload videos to YouTube, you may pay to advertise your business on the network by using YouTube advertising. Additionally, YouTube advertising doesn’t always require a video to run.  

Difference between YouTube Shorts ads and YouTube Video Ads

Vertical video advertisements that show up in the YouTube shorts feed are called YouTube shorts ads.

They have the same structure as other YouTube shorts, with a maximum duration of 60 seconds for each ad that may be slid or skipped.

On the other hand, the duration of regular YouTube video ads can range from a few seconds to several minutes. They enable more comprehensive and intricate content.

The YouTube app has a specific Shorts player where you can view YouTube Shorts ads. They are available on the homepage’s Shorts category. 

Common video ads can be found on subscriptions, the standard YouTube feed, and search results. It utilizes the usual YouTube algorithm.

While The Shorts ads are completely skippable, the video ads have different types of formats for conducting an advertisement. They are display ads, overlay ads, skippable video ads, non-skippable video ads, bumper ads, and sponsored cards. 

It is usually easier for creators to generate content frequently when the duration is shorter because this results in a quicker production cycle. 

Longer videos typically need more preparation, editing, and scripting, which could make the production process take longer.

Pros and Cons of YouTube Shorts Ads

Advantages

• Shorts can potentially reach a large audience quickly, giving content creators a faster path to recognition.
• This function is useful for increasing the growth of your channel and building stronger connections with your viewers.
• With the help of Short, you can maximize the return on investment from your content by reusing ideas or segments from longer videos.

Disadvantages

• Due to their 30 to 60-second duration, shorts provide a challenge for advertisements because they are intended for quick, continuous viewing of content.
• Because shorts cannot be found through keyword searches, YouTubers’ ability to find their content through SEO and trends is limited.
• Watching a short video on YouTube does not ensure that your other content will be recommended because short videos are not part of the platform’s suggested videos algorithm.

Pros and Cons of YouTube Video Ads

Advantages

• YouTube advertising is highly affordable because it operates on the same PPC model.
• With YouTube’s broad targeting tools, businesses can customize their advertisements according to user demographics, interests, surfing habits, and other factors.
• Companies can track the effectiveness of their advertisements and make data-driven decisions by using YouTube’s analytics tools.

Disadvantages

• While YouTube offers a range of targeting possibilities, firms have little control over where exactly their ads are placed. 
• Ad-blocking software causes some viewers to ignore advertisements, which lowers the effect and reach of YouTube ad campaigns.
• The fact that viewers can rapidly skip YouTube video ads is one of their main drawbacks, therefore, businesses must grab attention right away.

Final Thoughts

To stay current and adapt to current trends of evolving YouTube, one should take different approaches to advertising. Take one step at a time and contact us, the best digital marketing company in Coimbatore, for effective YouTube advertising.